Marketing Challenges and Trends Influencing Wine Producers and Consumers

The global wine market is constantly evolving, and producers need to adapt climate change and, in some cases, new marketing trends remain competitive sustain their business. main aim of this article highlight, conceptually, the issues that can affect both consumers producers. To meet objective, we have adopted a conceptual approach. We draw on recent literature review, our understanding industry few statistics professional articles, describe how these influence consumer choices strategies wineries. This therefore provides more general synthetic view impact industry. We'll be focusing six trends: boxes bags, e-commerce, digital marketing, immersive experiences, natural organic wine, transparent labeling. More specifically, we'll look at producers, mostly treated independently academic research. Although conceptual, it offers an integrative complementary perspective certain trends.